Life In AbuDhabi - Explanation video
Client: The General Secretariat of the Executive Council
Agency: Viola communications
Art Direction & Illustration: Mahmoud Osama
Animation: Kareem Osama, Mahmoud Hassan
Post Production Director: Emad El Tawil
Abu Dhabi is the capital and the second most populous city of the United Arab Emirates (the most populous being Dubai), and also capital of the Emirate of Abu Dhabi, the largest of the UAE's seven emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western coast. The city proper had a population of 1.5 million in 2014.

The world's largest hand-loomed carpet, the fastest rollercoaster, the highest high tea, the tower with the greatest lean, the largest cluster of cultural buildings of the 21st century – UAE capital Abu Dhabi isn't afraid to challenge world records. Welcome to an exciting city where nothing stands still…except perhaps the herons in its mangroves.

For those looking to engage with Gulf culture, Abu Dhabi offers opportunities to understand the UAE's history through museums, exhibitions, tours and food. But thankfully Emirati heritage isn't boxed and mothballed; it's also experienced through strolls around the dhow harbour, haggling in markets, absorbing the atmosphere at shisha cafes and strolling its lengthy and cinematic Corniche.

Abu Dhabi Vision
​To continue to create a confident, secure society and to build a sustainable, open and globally competitive economy.
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